Yes, Men and Women Grocery Shop Differently—Here’s How

Throughout modern history, women have been the primary grocery shoppers of America. Today, however, the gender gap on aisle four has been closed. A recent study conducted as part of the Grocery Shopper Impact MegaStudy shows that men make up 49 percent of grocery shoppers, the highest percentage in history.

Even though both sexes are dashing to the store to pick up ingredients for dinner, the items they put in their carts and the amount they’re willing to pay differs. (Here are 19 ways to save major bucks at the store.) With such strong trends associated with each group, let’s take a look at the major differences between men and women’s grocery store habits. Do you fall in line with the research?

from Reader's Digest http://ift.tt/2eKsPyu