The eXXXotic Travel Firm
Cost of blunder: $10 million
In the 1988 Yellow Pages, an ad purchased by the Banner Travel agency was meant to espouse the company’s “exotic travel” options—instead, thanks to a typo by Pacific Bell, it advertised “erotic” travel destinations. Banner’s owner said the error cost her 80 percent of her business (primarily elderly customers) and was not assuaged when Bell waived the ad’s $230 monthly fee; she later sued for $10 million. (It could’ve been worse. This Bible typo made adultery mandatory.)
from Reader's Digest http://ift.tt/2yeNrcl
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