The reason for the names
Ingvar Kamprad founded IKEA in Sweden in 1943, and it sold mostly pens, jewelry, and smaller items. Originally, the inventory was identified by a code number—but the dyslexic Kamprad couldn’t keep them straight. So the decision was made to give each item a real name—either a place in Northern Europe, a person’s name, or a random Swedish word. That means you’re not just sitting on a sofa, you also happen to be sitting on a communist newspaper (Friheten), the grave of a Nordic king (Kivik), or the word “great” (Ypperlig). And if you want to know how Kamprad came up with the name IKEA, here’s the story.
The post Weird Things You Never Knew About IKEA appeared first on Reader's Digest.
from Reader's Digest http://ift.tt/2mEP6BM
ليست هناك تعليقات:
إرسال تعليق